New to Facebook advertising, there’s a section called “Get Started withĪdvertising” with the course named “Create Facebook Ads.” This section, in If you have been working in ads for some time, there are courses onĪdvanced buying options, generating leads, measuring ad performance, and using Short, there are courses on how to setup, create, edit, and manage FacebookĪds. What if you want to ensure your creative is alwaysĪpproved? There are courses that explain allowable content and creative. There areįundamental courses if you need a little understanding of ads and want to know If you have no experience, you can startįrom scratch and learn how to create a Facebook business page. Your course options are basic and defined by Facebook Blueprint eLearning CoursesĬourses are divided into sections. The coursesĮxplain how groups become custom segments, ripe for advertising to. Large enough following, you can also target people who like them. Gender/age, interests, and your business objectives. Bringing people to your store or websiteĪdvertising on Facebook, you have the ability to direct ads based on location,.Spreading your business to the right people.One can see what Facebook Blueprint can do for advertisers, but what does that mean for your business? In the Blueprint eLearning course, ‘Creating a Facebook Page,’ this stat stood out: There are over 60 million active business Pages on Facebook.Īdvantages of advertising on Facebook include: With a society more connected than ever on mobile devices, it’s easy to understand why Facebook is actively encouraging marketers to advertise on mobile. This is an increase from the 87% of advertising revenue in the second quarter of 2017. According to Facebook second quarter 2018 reports, mobile advertising revenue represented approximately 91% of total advertising revenue for the second quarter of 2018. The intro to one of the Blueprint eLearning courses mentions that at least 1 billion people are using Facebook on mobile every day. As of June 2018, there are 1.47 billion daily active users and 2.23 billion monthly active users on Facebook. With an increase in mobile traffic, it’s only logical that social media traffic is on the rise too. In another article, I talked about the rise of mobile traffic. But, be prepared, all Facebook certification test are administered by a proxy. However, if you are interested in becoming certified, it costs is $150 dollars per exam. Adweek’s article recently stated that after Facebook introduced the Blueprint eLearning program in March 2018, within 18 months, it had reached 1 million course enrollments! The only investment for becoming a social media expert on two of the largest social media platforms, Facebook and Instagram, is time. What is Facebook Blueprint?įacebook Blueprint eLearning is a series of free, self-paced online courses available that teach about marketing on Facebook and Instagram. After reviewingĪll the courses, Facebook offers a certification program to show your expertise. By investing time into the eLearningĬourses, you’ll learn how to use Facebook to its full capacity. Over 50 online training courses covering various topics about onlineĪdvertising, content, and metrics. The perfect customer, consider Facebook Blueprint. Really interested in reaching a targeted audience, a precise demographic, and So anyone with minimal skills can navigate without training. Even when winging it, Facebook is structured It’s also anĮxcellent platform for advertising where even small businesses, with limitedīudgets, can efficiently reach customers. More than a place for recipes, family pictures, and kitten videos.
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